In this entrepreneurial journey, Varun Alagh was equipped with FMCG experience and Ghazal with an entrepreneurial streak and thus Honasa Consumer under the brand name Mamaearth was born in 2016. Mamaearth - A brand, by a parent, for the parent.

Focused on digital-first market strategy and customer acquisition through social media platforms, Mamaearth became one of India’s fastest-growing FMCG brands.

Mamaearth in due course diversified from baby care to personal care, expanding from six to 140 products. Honasa Consumer also acquired three companies and built its brands over the last few years. Mamaearth, through its Plant Goodness initiative, has planted over 3 million trees apart from recycling more than 1,000 metric tons of plastic in the last financial year.

Today Honasa Consumer Limited is listed on BSE and NSE both with market capitalization of around 133.99 billion INR.